Whether you’re a business owner or a marketing professional, you probably all have the same goals in mind. Maybe you want to increase engagement on your social platforms or websites, or maybe you’re just campaigning for those hard sales.
Whatever you’re trying to achieve, unfortunately, there’s no ‘one size fits all approach. Each business requires a different marketing strategy, the hardest part is finding the right one for you, your team, and your business.
In its simplest form, organic social is any social media marketing that is without any paid promotions. No money is put into this method of marketing. All you really need is an email account and you’re good to go. Sometimes social media marketing doesn’t require any of the paid extra bells and whistles. Instead, keep it simple and only use the free and built-in tools popular social media platforms offer.
The low cost isn’t the only benefit of this type of marketing. It also allows your brand to build a relationship with your customers. Create engagement and brand loyalty by replying to comments, and listening to your customers.
Paid social is similar to paid search, but it’s a method of digital marketing that occurs on social media platforms only. This method is one that is changing all the time with the development of new social media platforms and algorithms. These pay-per-click ads are able to target your exact demographics, whether that be someone within a certain age bracket or someone who has a certain interest. Usually, these ads are placed in a user’s feed and are measured through impressions and click-through rates. A great thing about paid social marketing is that even if your organic reach is decreasing, paid social has the ability to break through any algorithm changes. This means people still see your content.
Organic search
If you haven’t already looked into organic search marketing, then you may be missing a trick here. This method could give you a huge opportunity to gain more clicks and more website traffic too. You’ve probably noticed that when you search for something on Google, websites come up, and usually, these are ranked for many different elements, the main one being, relevancy. Organic search marketing is basically the process of optimizing your webpage to ensure it comes up as one of the top search results. There are several ways of doing this, but most businesses tend to invest in specialized SEO services to help.
Paid search
Paid search marketing is slightly different from organic search, and you can probably guess why. Well, paid search marketing is a form of digital marketing where search engines, like Google, allow advertisers to show ads on their search result pages when someone searches for a relevant word or phrase.
The way paid search works is on a pay-per-click basis, which means that when someone clicks on your ad, you pay, and if they don’t click, then you don’t pay a penny. Although paid search marketing is certainly not the new kid on the block anymore, it’s a tried and tested and measurable marketing strategy. After all, it wouldn’t be still used if it didn’t work well!
Cold outreach
Cold outreach is a more traditional method of marketing, as it’s where you approach someone via email, or DM on social media, who doesn’t know or have any connection with your business. This technique aims to get someone’s attention, so they will then begin to research your brand and connect with you. One of the reasons as to why this method is so effective is because you can target the people you want to work with directly. However, cold outreach is a marketing tactic that can sometimes be an annoyance to people.
Which is the best fit for my business?
As we said at the beginning, marketing your business is never a ‘one size fits all’ approach. It can be a little tricky to get your head around PPC and SEO, but once you do it will be worth it. These five methods we’ve spoken about in this article will hopefully help you take a step forward in marketing your business online.
You don’t have to be an expert in marketing to get on board with any of these strategies. In this ever-changing industry, we’re all learning every day, so it’s normal to not know what you’re doing at the beginning. Don’t worry, practice really does make perfect and we’re sure you’ll get the hang of it in no time. Good luck in marketing your business online!
