So you’ve finished developing your mobile app and are ready to launch it into the world? Congratulations. It will, however, become lost in the sea of other applications available unless you sell your Mobile app to your target demographic effectively.
With more than four million applications available for download from the world’s biggest app stores, corporations are well aware that a diligent marketing plan is the only way of standing out in today’s app industry in which competition is fierce. While concentrating on mobile app development and developing an app that performs appropriately is critical in achieving success, if people are unaware that your product exists, all of your efforts will be for nought.
Mobile app compass every user’s contact, from the moment a user learns about a product to the point they become a devoted customer. Developing a successful mobile app marketing strategy entails identifying a target audience, figuring out how to reach them, connecting with them, and tracking their in-app activity to make ongoing changes as users progress through the acquisition funnel.
The final objective of a mobile app marketing plan should be to gain customers who will engage with the product regularly and become champions for the product.
To help you market your mobile app successfully, this step-by-step tutorial will walk you through the three stages of an app marketing plan and the metrics to track to achieve long-term success.
What is mobile app advertising, and how does it work?
Mobile app marketing is a continuous process throughout an app’s lifespan. It includes app developers connecting with existing or future app users to construct efficient mobile marketing campaigns.
Promoting your app on mobile devices is all about contacting your customers at every point of the marketing funnel, from discovery through installation and download.
Increased return on investment (ROI) for new applications, increased lifetime customer value, and reduced customer churn may all be achieved with effective mobile application marketing services.
How can I market my app for free?
Don’t be concerned if you just have a small budget to market your software. There are a plethora of options available for free app advertising. It is important to note that ‘free’ does not imply ‘no labour’ on your part.
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Create a landing page for your application
Because your website is frequently the first impression many customers get of your company, your landing page for your app must be effective. It has the potential to serve as a “showroom” for your application, so make sure it is clean, appealing, and user-friendly and that it functions well across all browsers.
A mobile app landing page should be clean, have a compelling title, body text that clearly outlines what the app does, and an apparent call-to-action. The photos, visuals, and text on the website urge visitors to learn more about the program’s capabilities download and utilise the app once they have done so.
Landing pages are effective advertising tools that frequently serve as the beginning point for a user’s trip through a website.
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Maintain a regular blog
By writing regularly, you may demonstrate your industry knowledge, increase your presence on search engine results, and generate visitors to your landing sites. Businesses that blog periodically obtain 126% more leads than those that don’t blog consistently. Besides being included in email newsletters and reused on social media, blog content may also be published as an ebook or downloaded on a landing page.
Informing your audience on your development process will help generate interest in your product. Carefully investigate the keywords you want to target, then start creating high-quality blog entries on those themes and obtaining links to boost your search engine exposure.
Delivery service that comes to you It has a highly successful blog that emphasises its most recent improvements and news, demonstrating to both new and existing customers how the app makes their lives more convenient.
If you want to be noticed, you need to be active on social media platforms like Facebook.
In addition to increasing your app’s exposure, social media may offer you helpful information about your users. Get to know someone better by learning about their likes, dislikes, hobbies, demographics, and more.
To successfully implement your social media strategy, you must first engage with your users, but resharing their material is more beneficial. User-generated photographs are shared regularly, and Airbnb engages with followers in the comments section. Demonstrate to your audiences how others are interacting with your app and initiate genuine dialogues.
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Distribute press releases
You should write press releases regularly to inform the public about what they can anticipate from your company and that you are hard at work developing new features. Produce a press release that outlines your software, who it’s intended for, and the challenges it solves in detail. A thorough press release provides potential customers with an overview of your firm and directly impact them to expect.
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Create a video introduction for your application
This is something that you should exercise caution with. Making an app video should only be considered when you have demonstrated your concept, achieved popularity, and are confident in your app’s success. An app that has undergone three significant redesigns since its inception is not a good candidate for a substantial investment in video production.
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Promote your app on the App Store
App store advertisements are yet another option to increase your presence and exposure, regardless of your degree of app store optimisation, by paying to rank rather than ranking organically in the app store. Consider paid app store advertising to be analogous to a pay-per-click campaign, such as one that you could run with Google Ads.
Paid app store advertisements position your app in the exact location where many potential customers are most likely to seek it – at the very top of search results. Search for “to-do list” on the App Store, and an ad for Trello will appear on the search results page. Simply choose a term and pay for each click.
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Ask customers for reviews
Inviting your users to submit you a review on Play Store or the App Store will help you grow your business. Positive reviews influence purchase decisions and directly affect app store algorithms, boosting your trustworthiness and search ranking.
You may also want to investigate other review sites such as G2Crowd, Capterra, or Serchen – just be sure you answer every one of them.
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Write guest blogs on other websites
Try to have an article written on one of the high authority blogs in your topic that are related to your business or niche market. Sharing your information and earning backlinks are two of the many benefits of participating in online communities.
The greater the number of backlinks you have, the higher your Google ranking. This should be beneficial to your lead generating efforts in the long run.
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Make use of guest blogging
Although you want to generate your content to market your app, you may also use guest blogging to give your material a “signal boost” to increase its visibility.
Guest blogging is the practice of distributing your material on other websites to attract traffic back to your website. It’s a terrific method to improve your app’s exposure by promoting it on more renowned blogs or websites with a larger readership.
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Apply for app awards
For example, many organisations award awards to new and creative mobile apps for their usefulness, design, and other characteristics. Investigate these contests on the internet and submit applications to those you believe you are a strong candidate for.
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Establish yourself as a thought leader
Make an effort to publish ebooks, start a podcast or participate in event panels to share your thoughts on the condition of your sector, among other things.
As a result of his numerous publications and appearances as a regular guest on podcasts, Basecamp co-founder David Heinemeier Hansson has established himself as a thought leader in his area and has assisted in promoting the company.
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Build an Affiliate Marketing Program
Regarding the viral loop, affiliate programmes are similar to the invitation system. However, affiliate programmes are distinguished because they typically offer monetary incentives to their participants. You supply your affiliates with links and material to share with their audiences.
There are several reasons why Shopify’s affiliate programme is well regarded: they pay out generous commissions, provide excellent material to distribute, and provide excellent customer service. As a result, affiliates are delighted to promote their client’s apps instead; you can give audiences.
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Offer free trials
Establish a working partnership. Consider offering a free trial to gather information about potential users if your app is paid. Afterwards, contact them to see if they would be interested in signing up for a premium plan. Bring them into the structure.
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Get your app featured on a podcast
Even though there are over 900,000 podcasts accessible on iTunes as of January 2022 and there are roughly 1 billion blogs globally, podcasts are gaining in popularity.
Take advantage of this while it lasts since it makes the podcasting field less competitive than the textual content area.
Aim to be a guest speaker on a couple of podcasts that are popular with your intended audience. It’s a fantastic method to get the word out about your software to many people for free.
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Feature your app on Product Hunt
There are plenty of app fans on Product Hunt. Product Hunt is a terrific place to promote your software since it not only allows you to acquire a lot of exposure but it can also serve as a great source of leads.
This is especially true if your app is one of the top three goods of the day. One of PH’s success stories is RobinHood, a brokerage app that is entirely free and without commissions. RobinHood received a total of $176 million in financing due to the campaign’s efforts.
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Collaborate with other applications
Collaboration with comparable applications is another strategy for achieving success with app advertising. For example, if you sell a survey app, you can consider partnering with a company that sells a Customer Relationship Management system.
If you work together, you can undertake cross-promotional marketing. For example, they might mention your app in a newsletter distributed to their client base, and you can do the same for them.
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Partner with influential people
I get what you’re thinking: “engaging influencers will cost me a fortune.” I understand. If you choose to work with well-known corporate figures, which is entirely optional, micro-influencers and tech enthusiasts with a large social media following might also be a good option.
Create interest in your app so that if they choose to use it and enjoy it, they will be more likely to write a review and share it on their social media platforms.
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Make use of traditional advertising methods
Make no concerns about doing things the old-fashioned way! Adverts with a proven track record of generating business are considered traditional marketing.
Print advertising, telemarketing, radio, billboard, mailings, and even in-person marketing may all be quite successful and even refreshing in today’s digital environment.
A billboard campaign by the ridesharing company Lyft was launched. They purposely constructed billboards that were too long to read while driving to encourage individuals in their automobiles to use the service instead of going themselves.
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Optimize your app for app stores
Like how you must optimise your website to appear higher in search engine results pages, your app’s listing must be optimised to rank highly of a results page in the app store’s search results page. The better your ranking, the greater the amount of exposure you’ll receive from prospective new users.
Your software has to be optimised for the App Store to stand out among the over two million apps available.
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Pitch to App Store editors
Attempt to pitch your software to App Store editors to get it listed in the “Today” section of the store. Keep in mind that companies get hundreds of pitches every day, so you must be sure that your pitch is well-crafted before sending it. Write a description of what your software does and how it differs from the competition.
When assessing applications, Apple editors look for features such as excellent app quality, stylish design, and compelling storytelling, among other things. If you’re chosen, you can expect a lot of impressions, clicks, and installs.
Use multiple methods to bump up your app visibility for free
Building an exceptional mobile application does not imply that it will be successful. You will still have to put in the necessary time and effort to promote it.
However, it is unnecessary to increase your marketing expenditure because several free app promotion strategies may be implemented. When it comes to app stores, one of the most promising strategies is to optimise your app for them, as the vast majority of users look for apps on Google Play and the App Store.
Answering questions on platforms such as Quora, generating material relevant to your field, and sharing it on social media are all ways to demonstrate your knowledge. Receiving favourable client feedback and entering your app into awards competitions will positively influence your brand’s image since they will increase your reputation
