The Importance of Dental Marketing, All dental practices have slowly begun to realise the importance of dental marketing. There are many marketing strategies involved in the hope to achieve high visibility on the internet such as dental design marketing and Ad-Words campaigns. Dental practice differs from location to location. Therefore no single marketing strategy can be applied to clinics unless one practice has multiple locations.
Now that more and more people are buying products and services online, it is inevitable that brick and mortar businesses will have to adapt sooner rather than later. To strengthen ties with the existing patients and to bring in new ones regularly, online presence is the new normal. Digital marketing and dental advert is necessary if you want your practice to thrive and compete successfully with other competitors in your area.
Successful dental practices do more than just market their offering. They build connections with their patients and establish a community within a community that lasts long. Since there are many strategies available to bring your dental practice to the top of the search engine. Here we will focus on the ones that will play an important role in your success.
Three Dental Marketing Strategies Will Surely Work
#1 Create a Well-Designed Website
The majority of your patients will interact with your website before opting for any treatment. Therefore, making positive impressions as soon as they land on your home page is the first step to your success. Your website should enhance the user experience of your visitors with ease of navigation and offering just enough information to also ease the decision-making process of your prospects.
Once you convince the visitor to take a particular action on your dental website, it means that your dental web design is working and you are one step closer to converting them into patients. A successful dental practice website design needs a lot of planning and careful guidance from the start. Designers and web developers should be on the same page and leave no stone unturned in transforming a dental practices’ vision into reality.
Whether you are making a website from scratch or redesigning the existing one, ensure that it is loaded with the latest security patches and features that are relevant to the times. Websites are getting more and more advanced in terms of ease of use and navigation which would translate well to the experience your visitors will be having on your dental website.
Add contact form with a real-time phone call option, link to your social media accounts with 24X7 customer support. You can also integrate chatbots to make enquiries more hassle-free. Creating a dental website in creative ways will only solidify website visitor’s interest in what you have to offer. This will enable you to successfully catch the attention and retain them for the long run.
#2 Focus on Local Dental SEO
Local search engine optimization is the ongoing process of optimising your dental clinic’s online directories or listings to attract new patients in various localities. Making your dental practice more relevant to local searches involves that the information is consistent and accurate that is provided by an online database.
When it comes to the healthcare industry, online users are more likely to browse for solutions than in the local area where they reside. The same is for dental clinic patients, who are more likely to choose a dentist near them. Therefore acquiring patients with the help of dental SEO has become the number one priority for many practices. The list of strategies for dental SEO is long, and we will focus on the simpler ones.
For local dental SEO to work like a charm, streamline your entire website page structure, such as home page and service pages. Optimise page structure, meta description, image alt-tags, and page title according to your keyword strategy. Secure your dental website with HTTPS and link to trusted sources to related content on yours. Build high quality, content-rich pages for each of your core treatments including videos, images, and FAQs. A dental marketing expert on your behalf would be able to tackle all the challenges that come with SEO.
words, and whether you practice at one location or multiple, dental SEO will never fail to surprise you.
#3 Build a Community on Social Media Platforms
Social media platforms have raised the game of marketing and promotional campaigns. It is arguably one of the most effective ways to reach an audience as we speak. Social media platforms demand consistency from a business to tap into the opportunities it presents. Regular interaction and communication with the followers are key to strengthen relationships and get more followers on board. Now that these platforms have become a source of regular interaction, all it takes is a little strategy on your hand to make everything work. Get an experienced dental design marketing team on board to do all the promotional stuff for you on Facebook, Instagram, Reddit, and other platforms where you can find your audience base.
- Add engaging content reminding users about the benefits of oral health.
- Upload FAQs or have text-based or video-based live interactions with your followers who have queries and questions.
- Upload infographics, memes, GIFs, and more to hook your followers. Content that is funny and informative at the same time performs well on the internet and is most likely to be shared on other platforms and channels.
- Highlight your practices and tell why your dental practice is unique from others.
- Give your followers a glimpse of the interiors of your clinic.
- Perfect the craft of storytelling by sharing the challenges you faced with exceptional dental treatment cases and how you overcame obstacles like that.
- To build positive impressions use a variety of content such as before/after images, testimonials, and more to build trust and transparency in what you have to offer.
- Craft social media ads and launch them in one location or multiple during holidays, festive seasons etc.
Time To Test Your Strategies
Dental advertisement has evolved over the years. From traditional newspaper and radio ads to dental websites, the transformation has been successful. Digital marketing for dentists will continue to grow that takes many different approaches to communicate with today’s patients. For a dental practice to grow and keep profiting, it needs an average of 15-40 patients every month. If your dental marketing strategy gets you even half of the numbers here, it is nothing short of success. The tips mentioned above will help you with all your objectives down the road and help gain more patients than ever before.
To make your dental practice a household name where you reside, both traditional and digital marketing needs to work in tandem. Get involved with your local community through events, charities, schools etc and maintain a solid presence online to generate maximum impact. Create online and offline campaigns to spread awareness about oral health, oral hygiene, and you will be surprised to see the results by yourself. Drive profits and boost conversion rates by harnessing the power of effective dental marketing strategies.
