Mobile apps are digital tools entrepreneurs can use to maximize their businesses. These are proven channels that can help build one’s brand identity. If you are one of those struggling entrepreneurs today, you need to revisit your business strategy and overall scheme. Perhaps, you lack something and it might be a mobile app which you need to consider.
A mobile app is a digital platform that can help you in establishing a solid relationship with the potential market. As a brand, you should be able to convey the stories related to your company. The target customers must be aware of the existence of your company. You should showcase your offers as one of the most effective products or services available on the market. Of course, you need to relay relevant messages or content to the audience. This is the reason why you need to consider mobile apps as part of the digital tools for your business.
Are you afraid because of the possible expenses you might incur for the design, development and marketing of your company’s mobile app? Well, the app design cost will be around $20,000.00 as the minimum cost, while the maximum expenses will be around $100,000.00. Is it costly to create a mobile application? Maybe. But, then, you have to recognize the fact that a mobile application is a great digital tool for your business to become popular.
Subsequently explained below are the 7 facts you should know relevant to the significant value of a mobile app for your business operation.
1.   More people are using mobile apps than websites.
3 out of 4 people are using mobile apps instead of websites. This is a statistical fact which implies one thing. Your business can have the benefits of a mobile app being an effective audience connector. Meaning, it will connect your audience to your brand. Through regular posting of content and information on your app, the audience will simply be informed of the updates about your brand and company, in general. This is a great idea as far as getting positive results in business is concerned.
The mobile app itself should be friendly and functional. It has to address the issues which the potential customers might encounter. At the end of the day, you have to think that your mobile app has to serve as the extension of your company. Having said that, you need to make your mobile application relevant as far as relaying useful information to the audience is concerned.
2.   The first mobile app was created in 1997.
Snake. It was the name of the very first mobile app which was created in 1997. Actually, it was a game that was installed in the so-popular cellular phone brand during that time – Nokia. If you were old enough at that time and you owned a Nokia phone, it was highly possible that you played the Snake video game. This was the beginning of the mobile app industry. After the introduction of that Snake game, more apps were created in the succeeding years.
As of now, there are around 3.04 million mobile apps on Google Play Store, while there are 2.09 million mobile applications on the Apple App Store. And think of this, there are 5.1 billion people who have access to the web (Internet). The numbers continue to grow as years go by. That is why you have to consider having a mobile application because it can help you establish a solid brand identity. Through the utilization of a mobile app, you can tap the Internet users as your direct target market (audience).
3.   Massive earnings are evident with apps.
Do you play Pokemon Go? Well, this is one of the most popular games today. Did you know that every single day, this particular game earns $16 million? Despite the fact that there are occasional network problems or bugs, people still love to play this game. Its popularity is unstoppable to the point that its massive earnings every single day have been noticed by mobile app experts.
This video game was just released in 2016. It’s just a 5-year-old game but when you look at the earnings of the creator and publisher of the game, they are really huge and massive. People don’t stop downloading, installing and using this particular game app. The bottom line here is that you need to recognize the beauty of the mobile app industry. Once your business is available on the app stores, the users of Google and Apple app stores will be ignited to try your app. What is just important is your app must be visible on the app stores’ top pages.
4.   Mobile advertising is the new business trend.
Did you know that businesses nowadays are fond of tapping the different apps, particularly those free ones, for the purpose of digital advertising? The point is, you need to be aware of the importance of digital promotional campaigns and advertising. This is an offshoot of the so-called Internet marketing. The use of the Internet on mobile devices has been a phenomenon. It means no one can escape from the fact that the mobile Internet industry has been booming for years now.
Because of the popularity of mobile Internet, advertisers are now mobile. They have adapted to the changes that occurred since the last few years. If in the past, digital advertising was evident in websites and search engines, like Google, today, even the mobile Internet world is being penetrated. Many businesses have chosen going mobile because of the fact that there are billions of people who have access to mobile Internet.
5.   Android and iOS are the two competing OS.
What is OS? It stands for operating system. No mobile app can be published without considering the two competing operating systems. When we say Android OS, the target market is those people who are using Android smartphones. There are a lot of them. And when we say iOS OS, it refers to the operating system being used by those people who have an Apple brand on their hands. So, you have to focus on both Android and iOS if you want to tap a lot of potential customers.
Needless to say, there are more apps listed on Google (Android) Play Store than those listed on the Apple (iOS) App Store. However, in terms of revenues, it is said that there are more revenues of those apps listed on the Apple App Store. Does it mean it is best to choose Apple over Google? The answer is no. You are doing digital branding. Irrespective of the two operating systems, you need to recognize the fact that you are trying your best to popularize your mobile app. To realize this goal, it is much better if you can list down your app on the two app stores.
6.   User experience must be prioritized all the time.
As a business owner, you need to prioritize UX or user experience. That is why the Android and/or iOS mobile app you are going to make available on the market should be able to satisfy the needs of the users. Your business can reap nothing in terms of sales and revenues when you are unable to make people happy. This is a fact, not a hoax. The bottom line is that you need to ensure that the potential customers are consulted before the final design of the app will be finalized.
The experience of the users can have a domino effect. If it is bad, of course, no one will appreciate your brand or company. But, if it is good, more people will be encouraged to try your offers. Why? Because of the fact that you will be able to please the potential market. Their expectation about the mobile app is met. The main secret here lies in the hiring of the right mobile app design agency. Hire the best and most suitable one for your investment to sustainably reap profit.
7.   Having multiple apps for one business is great.
Did you know that Facebook, Inc. owns the Facebook app, as well as the other two apps known as Instagram and WhatsApp? What is the implication? For your brand identity to really stand out, you can own more than 1 mobile app. It is great to have a number of apps which have specific purposes but with one common goal. The most common goal is to reap profit by increasing the popularity level of your company, right?
Is it doable to achieve success? The answer is yes so long as you are able to integrate all possible digital means, platforms and tools. Your chance of hitting competitive advantage is great and huge when you have the best mobile apps to represent your brand on the app stores. So, what you should do right now is to get the help of a certified and reliable mobile app design agency.
Conclusion
Start the right process today. Don’t hesitate to hire the right mobile app development company. Among the top choices in the world today, you can choose Ramotion, Inc. This company has highly skilled software engineers and app designers. They have existed for several years now. Their experience is vast as they already have served a number of fulfilled clients worldwide. Get the right app and let them help you with this.
